Abstract:
This issue brief is intended to bring the policy and marketing potential of the human capital cluster approach to the reader's attention and provide an overview of how it might be used. Delving into the 12 clusters (and the 65 lifestyle segments that comprise the clusters) in greater detail is essential to the focused and targeted development of amenities and marketing strategies. Furthermore, the use of additional sources of marketing data (perhaps from other vendors) could be useful as a tool to both check the findings of the ESRI data and further refine policy development.
