Advertising Religion: A Necessary Evil, or Just Necessary

Abstract

Many in the clergy are reluctant to advertise in secular media, though lay people are generally more open to the idea. Culture and even theology will determine whether advertising is appropriate for a particular congregation. For advertising to work, it must be well thought out and given time to show results. This issue includes an interview with George Martin, a former Episcopal priest and director of the Church Ad Project, a leading company in the field of religious advertising; and resources.